Eugenijaus Gražio Vadovaujama Roko Grupė / Vaivorykštė - Debiutai
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According to Eric P. Baumerwho studies human-computer interaction, the simple statements above are, in fact, not so simple--nor are they true. Baumer's new research takes a fine-grained look at Facebook use and non-use, using a more nuanced approach than has previously been undertaken.
Rather than employing a simple binary of two categories--use and non-use--Baumer's study looks at demographic and socioeconomic factors that impact Facebook use and non-use using four categories:. The data set includes responses from 1, U. Through probabilistic modeling, Baumer sought to identify predictors for the four different types of Facebook use and non-use.
Of the factors he explored, eight emerged as Eugenijaus Gražio Vadovaujama Roko Grupė / Vaivorykštė - Debiutai of use and non-use: age, gender, marital status, whether the respondent had looked for work in the past four weeks, household income, race, weight and social ideology liberal to conservative.
The strongest predictors, he found, were age, gender, whether the respondent had looked for work in the past four weeks and household income. The research shows that current Facebook use is more common among respondents who are: middle aged 40 to 60female, not seeking employment, of Asian descent, or currently married.
Schmaltz Waltz - Shawn Phillips - Second Contribution, either actual or considered, is more common among respondents who are younger, seeking employment, or not married. Respondents most likely to have never had an account are older, male, from a lower income household, racially of Black or African-American descent, more socially conservative, or weigh less. Also, respondents who had looked for work within the last four weeks were more likely to have deactivated their Facebook accounts--eliminating a potential resource in their job search.
Age: Older respondents were more likely to have never had a Facebook account. Older respondents who did have an account were less likely to have deactivated or to have considered deactivating.
For example, Baumer's analysis reveals that every one-year increase in age increases the odds of having never had a Facebook account by 4. Younger respondents are more likely to have either deactivated or considered deactivating their Facebook account, while they are simultaneously less likely to be a current user. The probability of deactivation, considered or actual, drops as age increases, while the probability of never having had an account goes up.
Gender: Female respondents were 2. However, gender did not significantly predict deactivation, either considered or actual. This result aligns with prior findings that social media use is more common among female respondents. Employment: A respondent's current employment status did not emerge as a significant predictor.
However, the model does include whether the respondent looked for work in the past four weeks. Respondents who had looked for work were 2. Household Income: A respondent's household income had no significant effect on deactivation, either considered or actual. However, respondents with lower household incomes were more likely to never have had a Facebook account. First, respondents who identify as Asian are only 0.
These respondents are also 0. Second, respondents who identified as Black were more likely never to have had a Facebook account. This finding aligns with previous research suggesting Facebook use is relatively less common among African Americans. Marital Status: Being married as opposed to single, divorced, widowed, etc. Social Ideology: Self-identified conservative respondents were more likely never to have had a Facebook account.
Each move toward the conservative end of the response scale Eugenijaus Gražio Vadovaujama Roko Grupė / Vaivorykštė - Debiutai to being Eugenijaus Gražio Vadovaujama Roko Grupė / Vaivorykštė - Debiutai. Social ideology has only a slight impact on the probability of deactivation, either considered or actual. Weight: Heavier respondents were less likely to have considered deactivating their account and to have never had You Are The Sunshine Of My Life (Le Soleil De Ma Vie) - Fabulous Faces Orchestra - Disco account.
Lower-weight respondents are more likely only to consider deactivating, while higher-weight respondents are more likely to have actually deactivated. His analysis, says Baumer, also provides specific details about the types of populations that researchers are, and are not, studying when analyzing data from social media.
Skip to main content People are either Facebook users or they are not. Facebook user data can be used to draw conclusions about general social phenomena. Baumer says his findings suggest how socioeconomic factors might work in concert.
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